These releases, promising and adventurous as they were, were a prologue to 2005's God's Project. The set reached number 66 at Top Latin Albums. In 2003, they returned with Love & Hate, which saw them experimenting even further with their sound, adding merengue into the mix and upping the R&B/hip-hop quotient without losing touch with their background, singing in Spanish, English, and Spanglish. While growing a North American audience, they also became popular in Europe, thanks to frequent touring. The album peaked at number 56 on the Top Latin Albums list. "Obsesión," the set's first single, became a hit with Latin audiences, finding a strong crossover into hip-hop. Further, Lenny was the first to incorporate funky slap bass and chordal rock riffs into bachata.
The album title proved prescient as Romeo penned lyrics outside the subjects of romance and heartbreak, and Max's guitar work strayed from the classic, clean bachata lead and rhythmic styles by employing all manner of electronics and effects. Unfortunately, the album fell between the cracks of both the burgeoning Latin movement and the pop/R&B chart-toppers.Īfter touring regionally, opening for other acts, and playing their own shows across the East Coast, they released We Broke the Rules, a blueprint that showcased their mature style. The group insisted on writing their own material, and they successfully resisted the label's attempt to turn them into a cookie-cutter boy band in the style of the Backstreet Boys or *NSYNC by ensuring bachata remained dominant in all their songs. They released their debut long-player, Generation Next, with the assistance of an outside producer (at the label's insistence). Instead, they proceeded to learn skills needed to succeed, from production and arrangement to songwriting and playing instruments.Īfter years playing parties and local festivals, they caught a break and signed to BMG. Unlike other young acts seeking success, they didn't hand themselves over to a producer who would mold their image and sound.
The group was formed in 1994 in the Bronx by four boys of Dominican heritage (Anthony "Romeo" Santos, Lenny Santos, Max Santos, and Henry Santos Jeter) determined to break bachata music into the pop mainstream by fusing it with sounds they heard every day on the radio, including hip-hop and R&B. In 2021, Aventura teamed with Bad Bunny on the chart-topping single "Volví."
shows before the COVID-19 pandemic forced them off the road. They followed with a truncated sold-out tour in 2020, playing ten U.S. In 2019 they issued the single "Inmortal" as the final chart-topping track on Romeo's Utopia album. After taking a multi-year hiatus in 2011, they returned in 2014 as part of Romeo's sold-out Yankee Stadium concert, and in 2016 played sold-out shows across Latin America, Europe, and the United States. They have won countless Premio Lo Nuestro, Premio Juventud, and Billboard Music awards. Don Omar) they placed numerous singles inside the Top Ten, including the chart-toppers "Por un Segundo" and "Dile al Amor." Further, nine of their albums charted, including 2009's pop crossover The Last, which topped the list, as did its live follow-up, 2011's 14 +14. Their primary signature comprises inimitable, elegant, four-part harmonies, earworm melodic hooks, and rhythmic imagination. From their roots as a Bronx-based boy band seeking to fuse bachata with hip-hop, R&B, and pop, Aventura became one of the most influential Latin groups of all time.
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